Last month I received three very similar e-mails. What they had in common was a disheartened and disheartening plea for advice on how to fix their sagging freelance careers.They were all bright people. They were all more than competent at the services they were offering. Since they had been successful in the past, all had been down the marketing road before and knew the rules. Yet somehow, as their businesses were in a bit of a down period, they were feeling “the fear”. So much so, they were even considering going over to the dark side of corporate employment.
There is not a freelancer alive, yours truly included, who doesn’t go through this from time to time. Every once in a while, a recruiter will approach me, dangling the possibility of a fat paycheck and lifetime benefits, and I am tempted by the siren call of security. Then I think of my stomach. Having been there before, I know I would have a knot in it the first day I stepped on the elevator to go to my new job. That snaps me back to reality right quick. So if you have always hated an office environment you should resist too. Listen to your gut….it gives you a very strong signal of who you really are. Read more…
February 29th, 2008
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