http://www.fearlessfreelancing.com A website for freelance writers Wed, 05 Mar 2008 05:25:34 +0000 http://backend.userland.com/rss092 en I know I have talked about this before. And I know you have read this from other marketing people. I am talking about the mantra that says "in the service sector, people do business with people they like and trust." Let me give you an example.A few months ago I got ... http://www.fearlessfreelancing.com/fearless-files/they-need-us-more-than-we-need-them/ A few weeks ago - at about 10 pm on a Thursday - I got a semi-frantic email from a semi-frantic consultant who was due to give a speech on Saturday - and "would I be free to give him a hand with editing his draft?" He would have it ... http://www.fearlessfreelancing.com/fearless-files/emergency-work/ When I talk to my students about putting together their portfolios, I talk of course about including an appropriate functional (rather than chronological) resume, testimonials, business cards, and work samples. All assembled in a spiffy looking folder of some sort. I regret to say that almost as important as the ... http://www.fearlessfreelancing.com/fearless-files/its-all-in-the-packagingalmost/ In previous articles on this subject I have talked about how the internet - email and blogs and web sites - have given us a powerful marketing tool that was unavailable a decade ago. And that we would be crazy not to take advantage of them. I also talked about ... http://www.fearlessfreelancing.com/fearless-files/the-power-of-presence-iii/ Last issue I suggested that the power of presence via the Internet (email - web sites - blogs) has really changed the face of marketing our services. They all allow us to very easily and fairly passively market our services and information related products. Certainly there is no excuse not to ... http://www.fearlessfreelancing.com/fearless-files/the-power-of-presence-part-ii/ I don't do any marketing anymore. I market all the time. Huh? A little contradictory. The second statement reveals a basic truth about the freelance life. You are marketing all the time whether you intend to or not. If you choose to answer the phone and talk to a potential client ... http://www.fearlessfreelancing.com/fearless-files/the-power-of-presence/ Pretend for a moment that you were starting over. That you were setting up your writing or consulting business for the very first time. What would you do differently? It's a brand new world out there. Or is it?If you are slightly fossilized like me, then perhaps when you first ... http://www.fearlessfreelancing.com/fearless-files/starting-over/ Last month I received three very similar e-mails. What they had in common was a disheartened and disheartening plea for advice on how to fix their sagging freelance careers.They were all bright people. They were all more than competent at the services they were offering. Since they had been successful ... http://www.fearlessfreelancing.com/landing-clients/the-good-news-about-freelancing/