Enter our Marketing Mantras contest!
I don't know about you, but I have read a ton of marketing self-help books. You can spend so much time reading about marketing that you don't actually do any marketing! It's called avoidance. I have only three reading recommendations to make. Practice what these three authors preach, and you can't help but succeed in your writing career.
Whenever I find myself in the trough between hope and despair, I turn to Robert Middleton's "InfoGuru Marketing Manual" ** for independent service professionals. If you are a freelance writer, that is exactly what you should be. Independent and professional. Robert's manual and other products help get you to that happy place You can check him out at http://www.1shoppingcart.com/app/aftrack.asp?afid=155953
Now if you are looking for a swift kick in the pants and a quick and dirty - but quite brilliant - marketing game plan, I highly recommend C J Hayden's book "Get Clients Now!: A 28 day Marketing Program for Professionals and Consultants". ** It is a day-by-day, blow-by-blow, map of how to get there from here. If you want your feet held to the fire, her book is a great place to start.
Robert W. Bly's book "Secrets of A Freelance Writer: How to Make $100,000 a Year"** is a gem. I have lost track of the number of books he has written on the topic of making a living as a writer, but I would start with this one. His advice is bang on.
** In the interest of self-disclosure I should tell you I have no connection with Mr. Bly or Ms. Hayden who have no idea I am saying such nice things about them. I am an affiliate of Robert Middleton's.
Copyright© 2002 Colin Moorhouse. All rights reserved.